illustration badeau marque


Although it may seem arrogant, the famous Rolls-Royce slogan "Best car in the world" reflects the high standards of the brand's creator.
This famous luxury car brand was created by Henry Royce and Charles Rolls, both of whom were passionate about cars:
- H. Royce had fun acquiring cars, deconstructing them to create prototypes, perfected copies of the French car in order to improve the quality of manufacture considered insufficient on the deconstructed models.
- C. Rolls, a young aristocrat and talented pilot in his spare time, created an automobile trading company in London.
Once they met, the two decided to work together; Royce prepared new cars for the 1904 Paris Salon, which were exhibited under the name Rolls-Royce.
Launched in 1904, the 10 HP was the first Rolls-Royce to be powered by a two-liter twin-cylinder engine developing 12 hp at 1,000 rpm and running at 65 km/h.
In 1905, it is supported by the 15 HP equipped with a three-cylinder of 3.1 liters and 15 hp, as well as by the 20 HP equipped with a four-cylinder of 4.1 liters (20 hp). That is to say three models, which is a lot for a small beginner manufacturer.
The year 1906 is marked by the victory of the brand at the Tourist Trophy, as well as the creation of two prototypes with V8 engines, which will remain without tomorrow.
During the First World War, Rolls-Royce built aircraft engines, including the famous Eagle, a 20.4-liter V12. Despite its experience in designing cars, it was probably this aircraft engine that contributed most to the brand's excellence in this field.
In 1931, Rolls-Royce acquired Bentley, which had gone into receivership.
The Derby firm was happy to absorb a dangerous rival. But it wasn't until it entered the post-war production phase in 1946 that Rolls-Royce began building and marketing finished cars. The first car entirely made by Rolls-Royce was the Silver Dawn, an elegant, full-size four-door sedan produced between 1949 and 1955.
In the 1990s, German automakers Volkswagen and BMW were two companies with a long history of financial involvement with Rolls-Royce, and they took that involvement to the next level when BMW was outbid by Volkswagen (£430 million versus £340 million) in an attempt to acquire Rolls-Royce.
BMW acquired the Rolls-Royce name and logo, while Volkswagen won the rights to the mascot statuette and grille. The near union of the two German manufacturers was broken in 2003, however, when BMW was allowed to produce models from scratch under the Rolls-Royce label. The 2003 Phantom VII was the first Rolls-Royce built entirely under the BMW umbrella. This model is reputed to have revived the reputation of the British brand as a luxury car manufacturer.