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Before being a car manufacturer, Tesla is first and foremost a technology company that aims to design the vehicles of tomorrow.
It should be noted that Elon Musk is not the actual founder of Tesla. Tesla is, at the beginning, a brand created in 2003 in homage to Nikolas Tesla who was an engineer who developed the first alternators.
Tesla was imagined by two ambitious academics, Marc Tarpenning and Martin Eberhard, who wanted an electric sports car at a time when the popularity of this type of energy was at its lowest and their financial means were less. But their meeting with Elon Musk changed all that.
Founder of an online bank (PayPal) and Space X, the 32-year-old would-be multi-billionaire signed up for Tesla's investment in 2004 and the three of them, along with two other investors, embarked on the project of a lifetime with millions of dollars at stake.
In 2008 Mr. Tarpenning and Eberhard left the venture and Elon Musk emerged as the sole president of the electric car brand.
Tesla's main mission is "to accelerate the global transition to a sustainable energy path" by expanding the range of competitive cars already on the market.
In 2008, the Roadster appeared, initially sold to American customers and then developed in Europe in 2009. In the wake of this, the Tesla Model S phase 1 was presented and marketed for the first time in 2012. This phase 2 sedan will be present on the market from 2016.
In June 2014, Elon Musk decided to make all electric car patents public.
Why? The idea is simple; E. Musk can't make enough cars on his own to convert the population to electric, but he can deliver the technical keys to the world as long as they are used in good faith.
In 2015, Tesla diversified and offered a battery designed for homes and businesses to address the sometimes overuse of energy.
During that same year, Tesla expanded its lineup with the Model X, the safest SUV, which earned a 5-star rating on all safety categories.
The year 2016 was a new turning point, as the carmaker introduced the Tesla Model 3 (first model released in 2017) and also announced the production of models equipped and compatible with 100% autonomous driving.
Simply put, the Model S and Model X offer acceleration, top speed and driving comfort equivalent to its competitors while not consuming a drop of oil.